August 21, 2013 in Customer Development
Oversharing? no, we are just being transparent.
In this world of complexity there are so many tough challenges that business is facing. The world is changing at an extreme fast pace, and solutions from the past are rapidly becoming outdated. Today’s consumers are more enlightened and smarter than ever, and more importantly meeting their demands is becoming tougher by the day. It is evident – we need to be more creative, we can’t afford to waste our own – and other people’s time.
We are determined to inspire, and share with you a hands-on approach we are using to validate hypotheses, learning from customers and tools for measuring results. Meaning that the goal is not to provide you as a reader with just the methodology. Instead, practical examples related to a product of our choice will illustrate a pathway for testing, validating and learning through the development of Inquversity.
Inquversity is currently anticipated to be a platform striving towards a better and more connected form of higher education in which companies and universities collaborate on a global level. In short, we believe the following hypotheses can be seen as some major pain points we want to solve.
- Companies may face difficulties finding the right candidate when hiring students/interns
- The collaboration between companies and universities has not yet been fully explored
- A job interview may not cover the total realm of a candidate’s skill and expertise, screening candidates is time consuming
- Currently there is no value being created by universities for employees in companies.
Our vision projects where we want to be, and how we want to make impact, but it is not yet solving any customer pains. Or more explicitly, we need to validate our hypotheses to make sure that we have a vision worth pursuing. The assumptions we have at this moment may very well be invalid. Customer development allows us to change our perception before heavily investing in the development of a product or service customers don’t want.
The customer discovery is the first step of customer development. During this stage you should validate initial assumptions. In the case of Inquversity we will use the hypotheses above, and initially reach out human resource managers. This will allow us to explore their world vision, and at the same time test our assumptions. Afterwards we will either revise our hypothesis and start over or move on to validating the our other customers, being schools, teachers and students.
Building a product or service that matters requires tremendous listening skills. We endeavor to make you part of this journey, so together we may develop a platform that is likely to disrupt the educational system, the way we hire talent, and a solution for bridging the gap between student and professional life.
Feel free to share give us feedback; we would love to hear from you.