Connecting students with company challenges worldwide

August 21, 2013 in Customer Development

Oversharing? no, we are just being transparent.

In this world of complexity there are so many tough challenges that business is facing. The world is changing at an extreme fast pace, and solutions from the past are rapidly becoming outdated. Today’s consumers are more enlightened and smarter than ever, and more importantly meeting their demands is becoming tougher by the day. It is evident – we need to be more creative, we can’t afford to waste our own – and other people’s time.

We are determined to inspire, and share with you a hands-on approach we are using to validate hypotheses, learning from customers and tools for measuring results. Meaning that the goal is not to provide you as a reader with just the methodology. Instead, practical examples related to a product of our choice will illustrate a pathway for testing, validating and learning through the development of Inquversity.

Inquversity is currently anticipated to be a platform striving towards a better and more connected form of higher education in which companies and universities collaborate on a global level. In short, we believe the following hypotheses can be seen as some major pain points we want to solve.

- Companies may face difficulties finding the right candidate when hiring students/interns
- The collaboration between companies and universities has not yet been fully explored
- A job interview may not cover the total realm of a candidate’s skill and expertise, screening candidates is time consuming
- Currently there is no value being created by universities for employees in companies.

Our vision projects where we want to be, and how we want to make impact, but it is not yet solving any customer pains. Or more explicitly, we need to validate our hypotheses to make sure that we have a vision worth pursuing. The assumptions we have at this moment may very well be invalid. Customer development allows us to change our perception before heavily investing in the development of a product or service customers don’t want.


The customer discovery is the first step of customer development. During this stage you should validate initial assumptions. In the case of Inquversity we will use the hypotheses above, and initially reach out human resource managers. This will allow us to explore their world vision, and at the same time test our assumptions. Afterwards we will either revise our hypothesis and start over or move on to validating the our other customers, being schools, teachers and students.

Building a product or service that matters requires tremendous listening skills. We endeavor to make you part of this journey, so together we may develop a platform that is likely to disrupt the educational system, the way we hire talent, and a solution for bridging the gap between student and professional life.

Feel free to share give us feedback; we would love to hear from you.

Tools for customer development

August 21, 2013 in Customer Development

Currently, we are using three fundamental tools for designing, understanding customers and mapping results during the customer development process. The tools commonly used in chronological order.

Business model canvas
The business model canvas is a company’s blueprint and is used as starting point for defining product or services core hypotheses. Furthermore the canvas is used a strategic management tool and allow its users to describe, design, challenge, invent and pivot new business ideas.

The canvas is best explained by watching the following two minute video:

Further read: Have a look at: Business Model Generation, by Alexander Osterwalder.

Four weeks ago we created the following canvas, with our initial assumptions:
BMC Inquversity


The value proposition canvas
The value proposition canvas is used as an extension to the BMC and helps you analyze a potential customer group’s pains, gains and jobs. In other words, the tool allows you to walk in a customer’s shoes and map assumptions you the user believe are relevant. Consequently, it helps you design, test and build stuff customers really want. Walk in the customer’s shoes, but the challenge is to first take of your own shoes.

A lot of products or services are build without truly understand the customers needs. This tool helps you better understand your customers social, emotional and real life jobs, and likewise the person’s major pain points, difficulties and challenges. Whereas the gains illustrate a person’s dreams, potential savings and life improvements he or she is envisions.

As an example the value proposition canvas is used to map the pains, gains and jobs for one of our main customer segments – students.

VP Canvas Inquversity

In our next post will discuss the validation board. A tool that is used for measuring out of the building experiments.



August 13, 2013 in Uncategorized

We appreciate the opportunity this blog provides to share some insight into our development as a company. We are Inquversity, and we believe student’s drive, expertise and passion should be used for the development of new business ideas.

We are excited to embark on this creative journey together!


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